Monthly Archives: June 2011

Roadmap to the Imaging & Entertainment Expo

Title image by Nathan Richter 

With so much to see this year, don’t get lost on the
information highway! Follow this roadmap to free photo prizes, contests, and
the coolest gear at the show!


This year’s Imaging & Entertainment Expo brings some serious fire to Sydney’s shores. With the latest in 3D
technology, printing, and creative gear, it’s easy to miss out on some of this year’s greatest gems. We’ve found some serious treasure and marked it on a map to help visitors find some sweet free gear, tips, and contests. With such a
bounty of prizes, everyone is bound to win!

Save this map to your phone to find your away around the showroom floor!

Swing by Nushots’ exhibit and sign up to with part of $50,000 in sweet prizes! Right off the bat, visitor’s are rewarded with $10 to spend on their printing services, and a quality cleaning kit bunbled a chance to win even more.

Need that extra bit of space for yourself? A  pit stop at the Camera House exhibit will net visitors a free 4GB SD memory  card! Stop by the stand, ask any questions you have, and grab a free SD card flier. Take the flier to a Camera House retail shop anywhere and score your free card!

Don’t forget to ask about the Camera House
facebook contest! You can win a wicked Canon Ixus 115 HS.

Try this on for size! Black Rapid straps are the ultimate in versatile camera straps. Check out the stand and try the Black Rapid gear for yourself!

Whether you are a full on digital graphic artist or spend time doing post production on your photos, Wacom tablets are the way to go. Comfortable, powerful, and dynamic, Wacom tablets make art and post much more streamlined. Try it for yourself!

Head down to the Fujiflm stand with your friends and family to snap a fully sick surfin’ magazine cover! Then borrow the latest and greatest camera for an hour, snag some killer shots, then enter them in the contest! You could win that awesome new camera! Just ask about The Pen Photo Competition!

Race on over to the World Photo Adventures theater for the greatest treasure of all; knowledge! Hear from industry leaders, such as Darran Leal, and learn how to shoot macro, making photo books, streamlining your processing workflow, and learn how to shoot professional portraits! Presentations start every hour.

Printing lab does more than allow your memories to last. They make those memories sparkle. Check out the brilliant new selection of printing services, right down to miniature albums, and timeless, elegant wedding albums. Don’t just share your memories. Live them again with a beautiful album.

Ever wanted to get into shooting portraits?
How about shooting sports? Take the dive, and head over to a wide range of
stands to get tips from the experts!  Free lessons and tips can be found around
exhibits like Nikon, Hasselblad the Photo Help Zone, and more! Hunt around and find them

As you enjoy your trip to the expo, don’t miss the opportunity to meet brilliant industry leaders such as Ken Duncan and Shelton Mueller. These top artists will be sharing not just photo tips, but advice on how to get the most of life as a photography.

Words cannot describe the positive energy and excitement sparking through the showroom floor. Check out the show, learnsomething new, and score some free prizes!

Remember! If you spot something awesome,
snap a photo! Post it on facebook, or a tweet on twitter  with #pmaexpo2011 to share it with the rest of Sydney!

Seeya at the show!

Happy Hunting,

Jerrel Dulay


Imaging & Entertainment Expo Sneak Peak!

The southern hemisphere’s biggest photo expo unleashes the latest and greatest stage of the digital revolution. Jerrel Dulay reports.


Looking for the hottest trends in the latest photo technology? Need ideas on how to vault your creativity to the next level? Sydney’s Imaging & Entertainment Expo is just what the doctor ordered! An early sneak peak reveals an all-too-exciting show in store for this June 25-26. Here are some delicious samples, an appetizer to the grand main course being served this weekend!

Get ready to be astounded by revolutionary new ways to print and share your photos! This year’s expo boasts brilliant new services that allow photographers to have their photos printed onto acrylic, metal, glass, and more! It’s nigh impossible to do the beauty of these prints justice over the internet. The magnificence of this cutting edge style of artistic expression reaches deep into the creative soul of the viewer, gently tugging at the artist within to come out and play.

Search out your creative boundaries and obliterate them! Lensbaby’s latest  range of creative lenses makes a mean offer that no one can refuse. From affordable fisheye to tilt-shift lenses, Lensbaby’s got it all! Stop by the exhibit and try them on for size!

Looking to take your photography to the next stage of extreme sport? How about capturing majestic, rolling tidal waves from within! Explore the coral reefs and swim with majestic humpback whales. Check out the latest Aquatic Housing units, developed for the most popular Canon, Nikon, and Sony DSLRS.

Discover a whole new world, a new exciting point of view, by taking your photography underwater. With no one to tell you no, or where to go, or say you’re only dreaming, these aquatic housing cases allow you to take your photography to a whole new level. Continue reading

How To Use Colored Light Filters

Take your photos through rose colored lenses! Read how to use Colored Light Filters!

Off-camera flash can be a great way to spread your creative wings when taking photos. However, photographers can take their game to the next level by using colored light filters. Follow these tips to turn your photographic scenes into your  own coloring canvass.

What You’ll Need –

At least 2 Off-Camera Flash Guns

If you’re working with only one flash gun, you are severely limiting your creative freedom. Most colour changes to the scene can be made via White Balance, or even in post production on the computer. However, having more than one light source, each with a different color, is something that cannot be replicated in post production.

Many flash guns have a built in honeycomb filter that slides out and snaps down into position. These are perfect for holding a color gel filter in place. These particular filters have been cut to fit.

Triggers for each Flash Gun (Wireless works best)

Many flashguns can use a “slave mode,” that allow them to fire at the same moment other flashes go off, without the need for wireless or wired triggers. However, this is not recommended. Slave mode works perfectly in most situations, but when using color filters, “slave mode” can often fail to trigger the flash.

A Set of Color Gel Filters

Having a wide range of colors really helps! Check out your local retail photo shops. However, these can often be difficult to track down. A set of about 20 or 30 different colours can be found on eBay for usually around $20 USD. They most likely will need to be cut to shape to fit your flash guns!

Tripods or stands for the Flash Guns

Having a bit of experience with Off-Camera Flash Guns really helps. The sport of photography revolves around using light to create exposures. Without light, we cannot take photos. When we use off-camera flash, we have to be acutely aware of a few things!

Reducing or eliminating ambient light is key to controlling the tone and temperature of a scene or model.

First off, all scenes have Ambient Light. It is vital for a photographer to fully understand the nature of the Ambient Light in a scene. What temperature is the Ambient Light? Is it cold or warm? Is it soft or harsh? What direction is the light coming from?

For example, if a photographer is standing on a beach at noon on a sunny, cloudless day, then the Ambient Light is most likely to be warm and harsh. However, if the photographer is sitting in a dining room at mid day with a few windows open, the light might be soft and cold.

The ambient light here is soft, thanks to the diffusion from the clouds, and cold in temperature. There are no other point light sources. Continue reading

Evening With an Artist – Free Talk from Murray Fredericks


Murray Fredericks

PARKSIDE 110 MEETING ROOM Continue reading

Score A Free Lowepro Backpack at the Imaging & Entertainment Expo

Heads up! Visit the Imaging & Entertainment Expo this month and you could walk away with a FREE Lowepro Factor Backpack!

Any fans of the Tamron Australia Facebook page ( will have access to a form where they can be emailed a special coupon. This coupon will reward them with a Free Lowepro Factor Backpack (RRP $85) which can be redeemed at our stand (434) at the show.

Happy Hunting!

Jerrel Dulay

7 Tips to Master Your Fisheye Lens

Beauty lies in the fisheye of the beholder. Follow these tips to get the most out of your fisheye lens!

Every photographer strives to take the best photos he or she possibly can. Part of taking a great photo is being able to exercise creative freedom. When it comes to the Fisheye Lens, benefits such as low light shooting, wide angle perspective, and beautiful barrel distortion set it creatively apart from any other tool.

Like any other lens, the Fisheye Lens has its own unique strengths and uses.

Fisheye lenses allow us to see the world in a new perspective.

With a fisheye lens in hand, you can turn ordinary scenes into creative playgrounds, and turn beautiful scenes into works of art! Keep these tips in mind to really make the most of your fisheye lens:

Continue reading

Nintendo’s 3DS eShop Pushes Handheld Games Into The Future

Nintendo’s 3DS eShop takes a Bold, although shaky step into the future of Handheld gaming.


After just four months out of the starting gate, Nintendo’s 3DS receives a breath of new life with its new eShop. Much like Apple’s own iTunes app store, Nintendo’s 3DS eShop brings a whole new table of exciting features to the already revolutionary handheld console. In sync with this year’s prominent gaming expo, E3, Nintendo list of promises has put smiles on many faces.

The new eShop allows users to view 3D videos, download free apps, and purchase games from an ever growing catalog! Though content varies from region to region, pretty much the entire world has been gifted with free downloads of Pokédex 3D and 3D Classics Excitebike.


Backwards compatibility with the older DSiWares have been added as well, although with a few issues. However, with a total of five applications total up for download on launch day for most countries, many customers feel the selection is a bit anemic. Considering that three of those apps are actually ancient Gameboy games from more than 20 years ago, and set at prices far too high to qualify as “dollar apps,” many 3DS owners feel a bit trapped and disappointed. Adding injury, North America’s eShop features six impressive 3D video trailers of big games such Zelda, Mario Kart and Resident Evil, yet Europe, Asia and Australia only feature one Zelda video.


However, along with a few faux pas, Nintendo has brought a hefty serving of bacon to the table (or kosher hotdogs, for those who ask in advance). Up first to bat is Nintendo’s Pokédex 3D app. For those unfamiliar with the Pokémon, or doubt its relevance, the franchise has earned over $16 billion since 1996, only second to the Mario franchise. Continue reading